How SEO works for you

Search engine optimization.

Let’s begin with the lowest common denominator in the world of the web: the keyword or keyword phrase. On the one hand a seemingly easy concept — but one most often misunderstood when it comes to preparing content for a website.

Keywords are those words used in a Google search to find  websites that provide the specific information of interest. For anyone who has “Googled,” this process is almost second nature. But I can tell you that explaining to a client that they need to come up with 20 to 50 keywords related to their industry that will be added in appropriate places on their website is often more difficult than expected.

What is the anatomy of a good keyword?

A strong keyword relates to the topic being searched, of course.  But the keyword is not effective for search if it has multiple meanings or is too generic to bring up focused results. For example, if you are looking for a new home, real estate won’t be a good search term for you.  First of all, real estate is an extremely saturated search term, bringing up 588 million results.  Secondly, real estate can refer to many aspects of real estate, including residential housing, commerial property, and wealth creation seminars.  Far too broad a search term to be effective.  

But you still want to do some research for a new home in your area so you can easily narrow that search to a more manageable set of results by searching for real estate Reno, for example.  Now the results are 1.3 million by comparison.  Narrow the search term even more by using real estate south reno and your results are down to 861,000.  Finally you are beginning to have more precise results and you are able to do the research you wanted to do before calling a realtor.

As is obvious, everything comes down to keywords. If the keyword or keyword phrase is relevant to your website, if those keywords are placed appropriately on the website or blog, and if your content is keyword-rich, you’re on your way to getting indexed by Google.