A Day in the Internet

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A Day in the Internet
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Online Marketing Frauds

My good friend, David Chapman, has written a nice article on statements that you might hear from SEO companies in order to sell you on their expertise. He mentions five search engine optimization (SEO) and Pay Per Click (PPC) claims that simply are not true. They may seem like common sense to SEO specialists like David and me, but if you are not familiar with the Internet, you might buy into the routine.

The five issues mentioned in David’s article are:

  1. Guarantee of #1 placement
  2. Volume discounts (PPC)
  3. Submissions to thousands of Search Engines
  4. Promis of hundreds of links back to your website
  5. You are dealing with an Inside Man
Take a closer look at the full article on SEO and PPC Bad Sales Tactics.

Joe Lieberman wants a Terrorist Button on blogs

Because Google has put a flagging opportunity for viewers on YouTube to “flag” a video for inappropriate content (violent acts, hate mongering and how-to-make-a-bomb videos), Senator Lieberman has written Google CEO Larry Page suggesting that a Terrorist Button be placed on Blogger sites to help us flag inappropriate content on Blogger blogs.

My concerns here are related to the fact that this is such a great way for someone to cause a blog owner problems for reasons other than terrorist acts. A competitor doesn’t like another business – flag ’em as a terrorist. Once things settle down, the situation will probably sort itself out – but at the expense of the flagged business. Cheap retaliation for those with a lack of conscience.

And why just Blogger? There are lots of other public places one can express themselves. There are so many blogging outlets, the proposed button would have to be placed at the browser level to give the viewers a quick and easy way of talking to the government about inappropriate content.

Do we want the government policing blogs through out readers like Senator Lieberman suggests? Do we want to worry about being mistaken for a terrorist because our last boyfriend is really pissed off? Or because a disgruntled employee is taking out her revenge?

I am someone who believes in the best of everyone. I think that people do the best they can with what they have even though sometimes they might look less than stellar in their actions. And I believe that I have the right to express an opinion without the fear of reprisal from those who may not agree. Granted, I’m not planning to overthrow my government. I’m no threat to anyone. But I do work with clients who are suffering from reputation damage online because someone is posting negativity online about them.

It is an awful experience when you are being attacked for no other reason that unfair competition. One of my clients finally gave up and closed down their business to restart under another name with a different business model.

I support free speech in almost every situation. I do draw the line at overtly harmful material posted online, anywhere by anyone. I don’t feel that an opinion is off-limits, but when the comments arouse the audience to harm to others, not acceptable.

When all is said and done, I think Senator Lieberman is being naive to think that a button to flag terrorist content on Blogger will do much to help stop terrorism. We stop terrorism at levels way higher than Blogger.

Traffic is King, but this comes FIRST

The best way to ensure your success is to build automated traffic sources to send you visitors day and night.

But, first…

Before you begin trying to get traffic to your site, you need to do your keyword research first. The reason this is so important is that you are going to be building content and traffic sources for specific keywords. This means it’s critical to select your keywords properly.

A couple things to keep in mind when doing keyword research:

  • Are the keywords you’re interested in attainable? Take a look at the “strength” of others websites (and how many) are already targeting these keywords.
  • Are these “buying” keywords? Certain keywords are good for generating a lot of visitors who don’t buy anything. You want to generate visitors ready to buy.
  • Another thing to think about is affiliates. Generating your own customers is great – having other people do it for you is even better. So, it’s important to also target affiliates in the keywords you go after.

This is critical to your business, but it takes a lot of time and effort. Experts are expensive and don’t guarantee results. Which is why practically none of your competitors will do this! The smartest marketers use a website traffic software to automate this and other aspects of their business. This way you get this critical step done fast and done well.

Once you know your keywords…

Once you’ve done your properly keyword research, you’re now ready to start targeting these keywords to draw in visitors.

Powerful Traffic Tactics:

  • Something you may not have ever considered is Surveys
  • “Traffic Traps”
  • Video


People love filling in surveys. You can use this fact to provide “sticky” content for other website owners. It’s a win-win. They get a great perk on their site and you get a link back to yours. This allows you to get a free website traffic from other people’s sites! This is a sneaky little idea that most people never even think of. Just make the question interesting enough that people will want to share it with their own visitors.

“Traffic Traps”

Sites like Yahoo! Answers allow users to ask and answer each others’ questions. Once again, the main reason for this site is not the reason you’re interested. You are going to generate traffic, leads and sales from them. Of course, the process of digging through these sites and pulling out the content info of leads for your business is very time consuming. So, if you’re smart, you’ll use website traffic software to do it all for you. This allows you to do the things in your business that can’t be automated and let the software just give you the leads.

Video Websites

No doubt you’re aware of YouTube and other video websites. These sites generate massive traffic and people watch over 2 billion videos a day on YouTube alone . If you’re not taking advantage of this rich source of website traffic, then you are really missing out.

And don’t worry if you don’t have any idea of how to make a video. It’s really easy to just start with an article or something you’ve already written. Then simply record yourself reading the text and you video the screen with a simple screen capture program. I’ve even seen software that will automatically convert an article to a video!


Getting traffic is not that difficult. Just be a creative and think outside the box a bit. Plus, there’s lots of great software out there to help you.

Get started right away:

  • Step 1 is researching your keywords
  • Set up some viral surveys
  • Take advantage of the “help” sites
  • Capitalize on video!

More info on website traffic

Social media trends

A recent article in Business Insider reinforces what we said late last year in the post, “Social media, think it’s here to stay?” Business Insider indicates that the trends in small business social media activity ‘will transform the way we all market our businesses and network in the small business community.”

Yep.  At TAO Consultants, we believe that if you aren’t marketing online with all the tools available to you, you’ll be out of business in 5 years.  If you aren’t online at all, your business may be closing in 3 years. This is our prediction.  And in the world of technology, who knows how quickly the future changes will become critical.

In a recent report, 90% of businesses responding to a survey say that social media is both important to their business and that the real payoff is in creating more business exposure. In fact, 58% of the responders state that they spend more than six hours per week in social media activities with 34% “investing” more than 11 hours per week on such activity.

Here’s another interesting fact:  Social Media has overtaken porn as the #1 online activity. I remember the early days of the Internet when you could see the spamming of “sex sex sex sex sex…” over and over in text the same color as the background.  I never understood how someone searching for “sex” online was going to be satisfied with the latest product offering by this site.  Google didn’t like it either.

The video in our earlier posting has been banned, so check out this one:

Business insider has several good articles on the impact of social media on today’s business. Just search “social media” and you have a lot of reading to do.

Chesa Keane

How does Microsoft SEO their website?

Whoa! Imagine doing the SEO work for a site the size of Microsoft’s. In an interview with Derrick Wheeler, Senior SEO Architect for Microsoft, talks about the large-scale SEO requirements for a multi-business, global site such as Microsoft.

One of his most interesting quotes is:  “A lot of people talk about ‘content is king. content is king,’ says Wheeler. “With ‘mega SEO,’ structure is king because without structure, your content won’t even be discovered.”

Those of us to who SEO for online properties can really understand this statement.  Interestingly enough, structure of the website, blog, or other properties always require a good structure. Without it, how can you manage your website and it’s recognition by the search engines?

While Microsoft doesn’t have to really worry about being “punished” by Google for slow-loading, low or no traffic pages or broken link, the authority status of Microsoft proves what we have always known.  Your job as an SEO specialist is to crete the authority recognition from search engines that will build traffic and good search engine positioning.

Read the article: An Inside Look at How Microsoft Handles SEO Across its Massive Site

Chesa Keane

An eye on SEO

Online presence — more than just having website, more than just having a blog. If you approach your online presence with a casual attitude, the results will be casual — and disappointing.

The purpose of a website or any other online presence is to deliver the right message to the right audience. Unless you can clearly define that message and choose to deliver that message in a way that can be heard as you feel it in your bones and your heart, you are only one of several billions of other points of presence online.

Lost in the ethers. Fogged by the cloud of every other website or point of presence.

Use this website to understand the process of message delivery, of creating the presence that defines who you are, and you’ll drift up in search engine results pages (SERP) for your keywords.

Let’s rock and roll. Enjoy the ride!


Making Money And Being A Freelancer in 2011 What Does It Take To Be One?

The main difference between an employee and a freelancer is the relation with the one you are working for. As an employee you have to show up at specific hours and do the work according to your boss his wishes. In most cases, a freelancer can determine himself when and how to execute his work as long as the agreed upon quality and date of delivery are met. Although it looks pretty romantic, it can be tough as well. Here we will discuss different aspects of the lifestyle.

One of the reasons to become a freelancer is one determines his own income. Where in a normal job one more or less has a fixed pay, as a freelancer one can often earn more money for the same work. The disadvantage however is that there are always difficult times (like the holiday season) and when you are not prepared for this you will experience moments you wished you had a fixed salary.

Another nice thing of freelancing is that you can often make your own schedule. If your son has a football match or needs to train, you can join him and catch up work in the evening. The disadvantage is of course that when work needs to be finished, you have to burn the midnight oil.

“No boss” is a dream for many people. No restrictions, no comments, but on the other hand also no compliments and no guidance. It is hard “to know it all”. You have to be able to create the final product in good quality and on time. You need to be really competent or be able to work with other freelancers and delegate things you are not really familiar with.

As a freelancer there is hardly any control from a group. As long as your work has proper quality and is delivered in time, you will see happy faces. However, some experience a lack of social contacts. Even if your colleagues might not be the type of people you’ll invite at home, it is still nice to work in a group where you have fun and get assistance.

So, sometimes it can be tough, working as a freelancer. When things don’t run like you want them to run, or when you’re confronted with setbacks, you have to be able to get yourself through without any push or help from a superior. If you are not the type of person to really demand things from yourself, you shouldn’t choose a freelancer lifestyle.

SEO your website – Christmas is on its way

Great article by Josh Hall on Simply Business on how important it is to search engine optimize your web pages for online Christmas shoppers.  Seasonal SEO is something that a lot of website owners do not consider, yet for many companies their business lives or dies by seasonal sales.

If your business is seasonal, then you know how competitive your market is. Getting the attention of your target audience will require concentration on your best keywords and linking those keywords on your website, blogs and social media to your money pages — the pages that convert your traffic to $$$$.

We have often talked about our strategy called Multiple Points of Presence and this is a perfect example of how using your Multiple Points of Presence to build your brand and expand your companies online awareness will bring you traffic and affect your bottom line.

Here are some important considerations:

  • Think in terms of keywords that will be used by your seeking audience and concentrate on long-tail keywords rather than overly general keywords identified by your industry
  • Focus your optimization on your webpages, not your website because there is no way your can build your site’s popularity and authority thinking only in general industry terms
  • Monitor the results of any activity you undertake — if your traffic is not converting to sales, rework your content and keyword focus
  • Now is the time to consider Pay-per-click either through Google AdWords or Facebook Ads – your popular season is when the seekers are out there, so wave your flag
  • Ramp up your social media activity — if you have not embraced the whole social media trend, your business will not be competitive and your chances of surviving as a viable player in your industry is unlikely

While the overall market may be down, you must be aware of the seasonal opportunities and attract as much traffic as you can by outsmarting your competition.  Getting the biggest share of a smaller market will guarantee that you can survive the down cycle and be on top when the cycle turns.


Social media – think it’s here to stay?

Called Socialnomics by Erik Qualman who wrote a book of the same name, social media is more than just a fad.  Qualman explains the importance of social media in the world of communications, marketing and simply staying in touch with customers, friends, family and associates.  This video is excellent for illustrating the impact of social media on society today:

UPDATE: This video has been blocked by one of the companies in the video in this country due to copyright issues.  I alway support copyright, especially because my own trademark, Computer Goddess, is often infringed.  So look at the other video on social media for this information.