Category Archives: Social Media Links

LinkedIn as the sure path to online presence

I have recommended social media as a necessary focus for improving a business’ online presence with a first focus on LinkedIn. Any business person with a good LinkedIn profile will find that their LinkedIn will show up #1 when their name is searched. This is a great slideshow that proves this point:

It’s a long presentation, but well worth your time – if you want to show up strongly against your competitors, focus on your LinkedIn profile and account now.

Social media trends

A recent article in Business Insider reinforces what we said late last year in the post, “Social media, think it’s here to stay?” Business Insider indicates that the trends in small business social media activity ‘will transform the way we all market our businesses and network in the small business community.”

Yep.  At TAO Consultants, we believe that if you aren’t marketing online with all the tools available to you, you’ll be out of business in 5 years.  If you aren’t online at all, your business may be closing in 3 years. This is our prediction.  And in the world of technology, who knows how quickly the future changes will become critical.

In a recent report, 90% of businesses responding to a survey say that social media is both important to their business and that the real payoff is in creating more business exposure. In fact, 58% of the responders state that they spend more than six hours per week in social media activities with 34% “investing” more than 11 hours per week on such activity.

Here’s another interesting fact:  Social Media has overtaken porn as the #1 online activity. I remember the early days of the Internet when you could see the spamming of “sex sex sex sex sex…” over and over in text the same color as the background.  I never understood how someone searching for “sex” online was going to be satisfied with the latest product offering by this site.  Google didn’t like it either.

The video in our earlier posting has been banned, so check out this one:

Business insider has several good articles on the impact of social media on today’s business. Just search “social media” and you have a lot of reading to do.

Chesa Keane

Social media – think it’s here to stay?

Called Socialnomics by Erik Qualman who wrote a book of the same name, social media is more than just a fad.  Qualman explains the importance of social media in the world of communications, marketing and simply staying in touch with customers, friends, family and associates.  This video is excellent for illustrating the impact of social media on society today:

UPDATE: This video has been blocked by one of the companies in the video in this country due to copyright issues.  I alway support copyright, especially because my own trademark, Computer Goddess, is often infringed.  So look at the other video on social media for this information.