Category Archives: search engine optimization

How does Microsoft SEO their website?

Whoa! Imagine doing the SEO work for a site the size of Microsoft’s. In an interview with Derrick Wheeler, Senior SEO Architect for Microsoft, talks about the large-scale SEO requirements for a multi-business, global site such as Microsoft.

One of his most interesting quotes is:  “A lot of people talk about ‘content is king. content is king,’ says Wheeler. “With ‘mega SEO,’ structure is king because without structure, your content won’t even be discovered.”

Those of us to who SEO for online properties can really understand this statement.  Interestingly enough, structure of the website, blog, or other properties always require a good structure. Without it, how can you manage your website and it’s recognition by the search engines?

While Microsoft doesn’t have to really worry about being “punished” by Google for slow-loading, low or no traffic pages or broken link, the authority status of Microsoft proves what we have always known.  Your job as an SEO specialist is to crete the authority recognition from search engines that will build traffic and good search engine positioning.

Read the article: An Inside Look at How Microsoft Handles SEO Across its Massive Site

Chesa Keane

SEO your website – Christmas is on its way

Great article by Josh Hall on Simply Business on how important it is to search engine optimize your web pages for online Christmas shoppers.  Seasonal SEO is something that a lot of website owners do not consider, yet for many companies their business lives or dies by seasonal sales.

If your business is seasonal, then you know how competitive your market is. Getting the attention of your target audience will require concentration on your best keywords and linking those keywords on your website, blogs and social media to your money pages — the pages that convert your traffic to $$$$.

We have often talked about our strategy called Multiple Points of Presence and this is a perfect example of how using your Multiple Points of Presence to build your brand and expand your companies online awareness will bring you traffic and affect your bottom line.

Here are some important considerations:

  • Think in terms of keywords that will be used by your seeking audience and concentrate on long-tail keywords rather than overly general keywords identified by your industry
  • Focus your optimization on your webpages, not your website because there is no way your can build your site’s popularity and authority thinking only in general industry terms
  • Monitor the results of any activity you undertake — if your traffic is not converting to sales, rework your content and keyword focus
  • Now is the time to consider Pay-per-click either through Google AdWords or Facebook Ads – your popular season is when the seekers are out there, so wave your flag
  • Ramp up your social media activity — if you have not embraced the whole social media trend, your business will not be competitive and your chances of surviving as a viable player in your industry is unlikely

While the overall market may be down, you must be aware of the seasonal opportunities and attract as much traffic as you can by outsmarting your competition.  Getting the biggest share of a smaller market will guarantee that you can survive the down cycle and be on top when the cycle turns.


Now that’s what I’m saying

Julia Angwin was frustrated because every time someone Googled her, the top results were for an article she wrote for the Washington Post in 2005 about Lewis “Scooter” Libby who was indicted for making false statement, perjuring himself and obstructing justice by lying about how and when he learned the identity of CIA operative valerie Plame.

Now you might think this is not such a bad thing, but Angwin as a journalist felt stuck in the past and her work as a longtime media and technology reporter was not shining or showing up well-positioned for a search on her name.  Frankly, this one article wasn’t representing her career very well.

This issue is a prime example of someone who wants to change or enhance their reputation online.  However, this isn’t the worst issue I’ve come across, but annoying for Angwin just the same.  And she decided to go about changing her online reputation and her story is outlined clearly in an article, It’s a New Me (As Seen on Google) in The Wall Street Journal | Personal Technology.

The really interesting thing about this article is that it follows the strategy we use in our business to change, enhance, subdue, or repair reputations online.  While she did the work herself, she had some good advice and she followed it well.  Read her whole story about changing her online Google image for the details.

Then contact TAO Consultants if you need help changing your online reputation.