The Court of Public Opinion

Posted by on February 3, 2010 at 1:21 pm.

Here is a perfect example of how the Internet becomes the “court of public opinion.” Our team is working on this project with today being the worldwide announcement of our client’s lawsuit. If you follow this case online, you can see how the process works.

First, we created a blog, www.morrisvswestfield.com, with the complaint and the facts of the case presented online. Once everything was in place, a press release was sent out for worldwide release. Within minutes, the story began showing up everywhere. Additional support for the release was offered through Twitter postings and retweets.

If you wish to follow this as a case study, it is the perfect example of how a well-managed reputation management campaign can get your message out to the right audience.

Chesa

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