Now that’s what I’m saying

Posted by on March 10, 2009 at 12:39 am.

Julia Angwin was frustrated because every time someone Googled her, the top results were for an article she wrote for the Washington Post in 2005 about Lewis “Scooter” Libby who was indicted for making false statement, perjuring himself and obstructing justice by lying about how and when he learned the identity of CIA operative valerie Plame.

Now you might think this is not such a bad thing, but Angwin as a journalist felt stuck in the past and her work as a longtime media and technology reporter was not shining or showing up well-positioned for a search on her name.  Frankly, this one article wasn’t representing her career very well.

This issue is a prime example of someone who wants to change or enhance their reputation online.  However, this isn’t the worst issue I’ve come across, but annoying for Angwin just the same.  And she decided to go about changing her online reputation and her story is outlined clearly in an article, It’s a New Me (As Seen on Google) in The Wall Street Journal | Personal Technology.

The really interesting thing about this article is that it follows the strategy we use in our business to change, enhance, subdue, or repair reputations online.  While she did the work herself, she had some good advice and she followed it well.  Read her whole story about changing her online Google image for the details.

Then contact TAO Consultants if you need help changing your online reputation.


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