SEO Basics – always important

Posted by on February 19, 2009 at 12:29 am.

One of the most important tasks in  SEO strategy is to make the website SEO friendly.  The results give the website increased traffic based on industry keywords rather than relying solely on the corporate identity or product, branded keywords.  More traffic, in turn, results in better ranking and positioning.

When a website has no appreciable changes over time, the site will be viewed as stale-dated by viewers and by Google even with traffic.  Search engine results positioning relies on several elements:

  • Age of domain
  • Length of time domain is active
  • Keyword-rich content
  • Keyword positioning (titles, <H#> tags, body usage of keywords, file names)
  • Absence of broken links
  • Free of navigation errors
  • Changing content, frequent updates
  • Traffic, consistent and growing

As an SEO consultant, these aspects are discussed over and over with my clients — yet, the work that it takes to maintain this activity is often dropped.  And the result is to see the positioning of the website drop in a relatively short period of time.  The message here is that the Internet is not a static environment and activity that goes stale does not “fit” the Internet.

We can never forget the basics.  Fortunately, when these activities are resumed, positioning will return fairly quickly.


Comments are closed.